SEO Briefing Period

SEO Campaign Onboarding Process: A SEO Brief

When we receive an enquiry about working on a client’s website, we follow this process. First, we outline key information. This is paramount to the success of an SEO campaign. It can be time-consuming, but we are in the results business, and it needs to be completed before any SEO takes place.

The good news is, it’s FREE, and we call it the SEO BRIEFING PERIOD…

• 1

Initial enquiry/contact

Every project starts with an enquiry, but even then, it doesn’t necessarily mean it will go any further.

Why?

SEO campaigns need to establish the SEO objectives from the start.

Before we do anything, we need to determine what the client wants and what the client wants to achieve. Do they want more leads, more sales, or more traffic?

We also need to find out whether we’re the best fit. We do this because we want to develop long-term relationships, and the best way to do that is by getting the right client. It’s a big market, and other agencies may better suit your needs.

If both parties want to move forward from the initial conversation, we move to…

• 2

SEO Audit

This part of the process is time-consuming but necessary. We need to find out what’s going on with the website and what we need to do specifically in the on-site SEO, as well as check everything from the website’s coding to the link history.

The websites we see during this period are very varied. Some can be car crashes with 404 errors scattered everywhere, poor web design, or even homemade WordPress websites, which can be seen even with medium-sized corporate organisations. Poor web design will not help your SEO.

We review everything during this period, including the time scales, to develop a schedule for your objectives. The whole campaign could hinge on this audit.

Sometimes, it’s straightforward; other times, there are many skeletons from the website’s history, such as injected malware or harmful links.

• 3

Reporting Back

We communicate with each client online via Skype/Zoom. It’s easy to have meetings online because I can share my screen and show the data, clearly presenting the results. We can discuss every detail from the audit so the client knows what work lies ahead and how long it will take to achieve the results they are looking for.

If everyone is happy, we move to…

• 4

The SEO Strategy

We will have a clear strategy of how to proceed because we have:

Outlined the objectives

Audited the website and its history

Reported back the results and should be in agreement on how to proceed

This means we know what we need to do, so we construct the offline and onsite SEO strategy so we can get to work, follow the path, and the client gets results. We run this through with the client so they know what we will do, and if they agree…

• 5

Agree Terms

 
Every website, project, and organisation is different, regardless of the sector and keywords, which is why we need to tailor the project from the start.

We set the contract, move forward with the campaign once everybody is happy, and start the SEO on the client’s website.