Ranking Granite Worktop Companies on Google
How Daviesis helped local worktop specialists dominate search results and generate consistent inbound leads
When you type “Granite Worktops Northwich” or “Quartz Worktops Cheshire” into Google, chances are you’ll find one of our clients sitting comfortably at the top. That’s no coincidence — it’s the result of years of data-driven SEO, content strategy, and local optimisation work carried out by Daviesis.
For over six years, we’ve been helping granite and quartz worktop companies across Cheshire and the North West outperform competitors on Google. From Chester to Macclesfield, from Altrincham to Warrington, we’ve consistently delivered one thing that matters — real enquiries from local customers looking to buy.
The Challenge
The stone and worktop market is crowded. Every town has multiple fabricators claiming to offer “the best granite worktops near me.” Yet most struggle to appear anywhere near the first page of Google for those high-value local search terms.
Our clients came to us facing exactly that challenge. They had strong products, solid reputations, and skilled fitters — but online visibility was almost non-existent. Paid ads were expensive, and referrals alone weren’t enough to keep new projects flowing. They needed to dominate Google organically, for searches like:
- Granite Worktops Chester
- Granite Worktops Wilmslow
- Quartz Worktops Altrincham
- Cheshire Granite Worktops
- Quartz Worktops Warrington
Our Approach
We started with a deep technical audit of each client’s website to uncover every barrier to ranking. Site speed, structure, and schema were rebuilt from the ground up to make the sites fully crawlable and AI-ready. Once the technical foundation was solid, we turned to content.
Rather than stuffing in keywords, we built a local SEO strategy focused on intent. People searching for “Granite Worktops Cheadle Hulme” or “Quartz Worktops Congleton” aren’t browsing — they’re ready to buy. Our job was to make sure they landed on pages that answered their questions, showed real work examples, and made it easy to enquire.
We created location-specific pages targeting every core area of operation:
- Granite Worktops Northwich
- Granite Worktops Chelford
- Granite Worktops Crewe
- Granite Worktops Sandbach
- Granite Worktops Tarporley
- Quartz Worktops Tabley
- Quartz Worktops Tatton
- Quartz Worktops Toft
Each page was optimised with unique content, structured data, and internal linking designed to reinforce authority across the region.
Content That Converts
Ranking is one thing. Converting visitors into paying customers is another. We integrated keyword-optimised service copy with strong visuals of real installations, FAQs about granite and quartz maintenance, and clear calls-to-action.
We also introduced blog content around topics such as:
- “Granite vs Quartz: Which is Right for Your Kitchen?”
- “How to Choose the Best Granite Colour for Modern Homes”
- “Top 5 Mistakes to Avoid When Buying Worktops”
These posts helped build topical authority and captured long-tail searches like “granite replacement worktops” and “quartz worktops near me.”
The Results
Within six months of optimisation, our clients began ranking in the top three for more than 50 local search phrases, including:
- “Granite Worktops Chester”
- “Granite Worktops Macclesfield”
- “Quartz Worktops Cheshire”
- “Quartz Worktops Northwich”
- “Granite Worktops Wilmslow”
Traffic from organic search increased by over 300% year-on-year, and inbound quote requests rose significantly — many reporting record months without running paid ads.
In several cases, clients began outranking national kitchen brands for high-competition terms like “Quartz Worktops Manchester.”
Why It Worked
Our strategy combined three key ingredients:
- Precision Local Targeting — Every location page was geo-specific, internally linked, and optimised to mirror the way real people search.
- High-Authority On-Page SEO — We applied structured data, clean meta-architecture, and consistent internal linking across the entire site.
- Sustained Content Growth — Regular updates, seasonal blogs, and gallery refreshes kept the sites active and authoritative.
Google rewards relevance and consistency. By aligning both, we built long-term visibility that continues to generate inbound leads month after month.
The Bottom Line
SEO for the home improvement industry isn’t about quick wins. It’s about establishing trust, authority, and discoverability where it matters most — your local market.
At Daviesis, we’ve spent years refining what works for granite and quartz companies. Whether it’s “Granite Worktops Congleton” or “Quartz Worktops Altrincham,” we know how to make your business visible where buyers are searching.
Our results speak for themselves — more rankings, more calls, and more sales without reliance on paid ads.
If you’re a worktop company ready to dominate your local search area and turn Google visibility into real-world business, talk to Daviesis today.
We don’t just build rankings. We build pipelines.