Niche Recruiter SEO Case Study
Proven SEO that gets specialist recruiters to the top of Google and AI Search such as ChatGPT
Case Study: Winning More Clients and Candidates Through SEO & AI Search
The Problem
Niche recruitment agencies face a double challenge:- Attracting quality clients who need their specialist services.
- Reaching the right candidates who aren’t just browsing job boards but actively searching for answers.
Our Approach
1. Separate Journeys for Clients and Candidates
We designed distinct sections for clients and candidates, so both audiences felt the site was built for them. This clarity made it easier for Google and AI engines to recommend the brand for specific searches.
2. Turning Content Into Client & Candidate Magnets
We built guides, checklists, and downloads tailored to each audience.
- For clients: resources that show authority in the niche and prove the agency understands their hiring challenges.
- For candidates: career advice, interview tips, and sector insights that build trust and keep them engaged.
These assets also made the site eligible for rich snippets and AI Overviews, meaning the brand was visible in search answers where competitors weren’t.
3. Answering the Questions People Actually Ask
We researched the real questions candidates and clients were typing into Google and being answered in AI search. Then we built content around those exact queries. This pulled both audiences in at the point of need, positioning the agency as a problem-solver, not just another recruiter.
4. Structured for Authority
We implemented schema markup and entity optimisation so that search engines and AI tools could clearly connect the brand to its recruitment niche. This gave the agency a stronger digital footprint and more visibility in emerging AI-driven search results.
The Results
- More Client Enquiries: The client-focused resources positioned the agency as an expert, helping to convert interest into signed contracts.
- More Candidate Registrations: Career-focused content created trust, encouraging candidates to submit CVs and engage directly.
- Higher Visibility in Google & AI Search: With intent-driven content and structured data, the sites began showing up where decision-makers and job seekers were looking for answers.
Authority in the Niche: Instead of being “just another recruiter,” the agencies became known online as trusted specialists.
Why Niche Agencies Benefit Most
- In niche markets, authority matters more than volume. Our approach makes your brand the go-to expert in your sector.
- Clients searching for specialist recruiters are more likely to engage when they see evidence of expertise.
- Candidates in specialist fields want reassurance they’re dealing with an agency that understands their world. Our tailored content delivers that confidence.
We don’t just help recruitment agencies rank on Google. We help them win more clients and attract more candidates by building digital assets that search engines and AI trust — and that real people find useful.
For niche recruiters, this means standing out in a crowded market, proving expertise, and converting search visibility into tangible growth.
Why Recruiters Choose Daviesis
- We’ve already scaled specialist recruiters like CFO Recruit & HR Recruit.
- We understand both employer and candidate intent.
- Our SEO generates applications and client briefs.
- Packages designed for Google search and AI-driven results.
Recruitment SEO FAQs
How does SEO help recruitment agencies?
SEO makes your recruitment website more visible on Google when employers or candidates search for terms like “CFO recruitment London” or “Finance Director jobs Manchester”. The higher you rank, the more client briefs and candidate CVs you attract without paying job board or PPC fees.
What makes recruitment SEO different from standard SEO?
Recruitment SEO needs to target two audiences at once: employers (looking to fill roles) and candidates (looking for jobs or career advice). Our strategy creates role-focused pages, location pages, and guides that serve both — turning traffic into placements.
Do you use AI to create content?
We don’t just churn out AI-written blogs. We use AI as a tool for structuring and optimising content so it’s picked up in Google AI Overviews and platforms like ChatGPT. Every piece is enriched with recruiter insights (salary data, CV tips, job descriptions), so it’s authoritative and safe.
How long does it take to see results?
Most recruiters see noticeable ranking improvements within 3–6 months and strong lead flow by 6–12 months. The timeline depends on your starting point and competition level.
What’s included in your packages?
Both packages include brand role pages, location pages, lead magnet guides, blogs, technical SEO, and AI optimisation. The difference is in scale: the Growth Package is ideal for a single niche role, while the Domination Package covers multiple roles and national reach.
Can you help with candidate attraction as well as client leads?
Yes. Our guides (CV templates, job descriptions, salary surveys) are designed to capture candidate registrations, while role/location pages bring in employer enquiries. You get both sides of the market.
Why not just use LinkedIn or job boards?
LinkedIn and job boards are expensive and competitive. SEO gives you a sustainable, owned source of inbound leads — so clients and candidates find you directly, without paying third parties every time.
Do you only work with recruiters in finance and HR?
No. While we’ve had big wins with CFO, FD, and HR recruiters, our blueprint works across specialist markets: tech, marketing, legal, AI governance, and more.
How much do your services cost?
Packages start at £2,000 per month for niche recruiters and scale up to £5,000+ per month for multi-role, national recruitment firms. Every package is tailored to the value of placements you generate.
How do I get started?
Book a consultation with us. We’ll review your niche, show you the opportunities, and outline a tailored SEO roadmap for your agency.