How We Helped an Industrial Adhesive Manufacturer
We Helped a Manufacturer 2.5x Their Website Traffic and Rank on Page 1
- Client Name: Confidential Manufacturer (Speciality Adhesives)
- Location: United Kingdom
- Industry: Industrial Chemicals / Adhesives
- Business Model: B2B Distribution & Direct OEM Supply
- Company Age: 40+ years in business
This manufacturer produces high-performance adhesive products used in critical applications like automotive assembly, aerospace, and heavy industrial maintenance. They’re a legacy brand—but their digital presence wasn’t keeping up.
⚠️ The Problem
Despite having a strong product line and loyal customer base, their website was:
- Over 10 years old
- Not mobile-responsive
- Lacking technical structure (no SEO foundation)
- Difficult to navigate, especially for OEM and distributor clients
- Generating almost no inbound leads or RFQs
They weren’t showing up in search results for even their own product names, let alone the key industry terms their buyers were Googling.
🎯 The Goal
To modernize their website, optimize it for visibility, and build a scalable inbound lead system—all without disrupting current operations or requiring a rebrand.
🛠️ Our Solution: Modern Manufacturing Growth Engine
We deployed our full 3-phase solution:
✅ Phase 1 – Website Overhaul
- Rebuilt the site structure from scratch with a modern, fast-loading framework
- Created dedicated product pages for each adhesive line (e.g. anaerobic, epoxy, RTV silicone)
- Added datasheet downloads, certifications, and technical specs
- Optimized UX for OEM buyers, engineers, and distributors
- Installed clear CTAs: “Request Technical Datasheet,” “Get a Sample,” “Contact Sales”
“Within weeks, distributors started commenting on how much easier the site was to use.”
✅ Phase 2 – SEO & Visibility
- Performed keyword research: 40+ terms across product, industry, and application niches
- Optimized all core pages with meta titles, descriptions, internal linking.
- Set up Google Search Console, sitemap, robots.txt, schema markup.
- Registered and optimized Google Business Profile
- Built supporting blog articles and FAQs around product uses and industries
✅ Phase 3 – Lead Funnel & Tracking
- Embedded advanced RFQ forms with conditional logic
- Added lead tracking and Slack/email notifications
- Connected Google Analytics + GSC into a unified dashboard
- Set up a basic CRM pipeline for follow-ups
📈 The Results (6-Month Snapshot)
| Metric | Before (6 mo) | After (6 mo) | Change |
| Organic Clicks | 11.1K | 27.8K | 🔺 +150% |
| Search Impressions | 158K | 413K | 🔺 +161% |
| Avg. Position in Google | 14 | 9.9 | ✅ Page One |
| Click-Through Rate (CTR) | 7% | 6.7% | ↘ Small Dip |
“We saw a 2.5x traffic increase and got back onto page one for our product names. And this was all without spending a penny on ads.”
— Head of Technical Sales
🚀 Business Impact
- New distributor inquiries from 3 additional countries
- OEM RFQ requests increased through the site
- Improved positioning in competitive B2B verticals like automotive and aerospace adhesives
- Increased average order value due to better-informed leads
💡 Why It Worked
Most manufacturers don’t need a rebrand or expensive ads.
They need clarity, structure, and a site that works with how B2B buyers search and evaluate.
This case proves that with the right SEO framework and web strategy, even a 40-year-old manufacturer can:
- Show up on page one
- Generate predictable inbound leads
- Reinforce their position as a serious player in the market
📞 Ready to Modernize Your Manufacturing Website?
If your business is solid but your website is stuck in the past, we’ll help you:
- Look like the professional operation you already are
- Get found by the right buyers
- Convert traffic into leads—without changing your operations