SEO Briefing Period

SEO Briefing Period — The Starting Point for B2B SEO Success

At DaviesIs, our SEO onboarding process is designed to deliver long-term success for B2B businesses. Every campaign starts with a free SEO Briefing Period — a hands-on, strategic phase that ensures your goals and our expertise align before any optimisation work begins.

• 1

Step 1: Initial Enquiry — Goal Alignment and Fit

Every successful SEO campaign begins with clarity. During this initial stage, we assess:

1. Your business goals — leads, traffic, conversions and visibility
2. Whether our SEO consultancy is the right fit for your needs

This is about building long-term relationships, not quick wins. If we’re aligned, we begin the briefing process

• 2

In-Depth SEO Audit

Our full SEO audit gives us a clear picture of your current performance. We assess:

1. On-page SEO: content quality, keyword targeting, site structure
2. Technical SEO: page speed, mobile optimisation, crawlability, code health
3. Backlink profile: link quality, spam risks, domain authority
4. Historical issues: manual penalties, hacked content, broken pages

This audit reveals quick wins, deeper issues, and sets the technical foundation for success.

• 3

Transparent Reporting and Review

We present our findings in a live session via Zoom. You’ll see:

1. What’s working — and what’s holding your site back
2. Priority actions and opportunities
3. Realistic timelines based on your goals

We believe in transparent SEO — no jargon, no guesswork, just honest insights.

• 4

SEO Strategy — Building Your Roadmap

At this point, we’ve done the groundwork:

1. Defined your SEO objectives
2. Completed a full audit of your website and its history
3. Shared our findings and aligned on the key issues

Now, we build the roadmap.
With everything in place, we craft a tailored SEO strategy — both on-site and off-site — that’s designed to meet your goals and deliver measurable results.

What You’ll Get:

1. A clearly defined plan of action
2. Prioritised tasks and timelines
3. Full transparency over what we’re doing and why

We walk you through the strategy step by step, so you’re fully in the loop. Once you’re happy and give us the green light…

• 5

Agreement and Campaign Kickoff

No two websites, businesses, or industries are the same — and that’s exactly why we don’t take a one-size-fits-all approach. Once the strategy is approved, we:

1. Finalise the scope of work
2. Set out costs, milestones, and deliverables
3. Launch the SEO campaign with clarity and commitment

With DaviesIs, you’re not just hiring an SEO agency — you’re gaining a long-term partner invested in your growth.