# DaviesIs > The SEO Company ## Posts - [Google Changes Since March 2024](https://daviesis.com/google-changes-since-march-2024/): Over the last few weeks, we have had numerous clients asking me about changes on Google that are occurring and have occurred over the last year.  Changes instigated by AI. Changes that see clients’ websites ranking on Google be the same or even improved, yet see click-through rates decrease. AI is in the grips of changing our lives and the way we operate day to day, and the way we work.  Now I am not going to go off on a tangent and write how AI is taking over the world, and the Turning Test needs applying.   But the rise […] - [Does Blogging Help SEO? - A Guide to Optimized Blog Content](https://daviesis.com/does-blogging-help-seo-a-guide-to-optimized-blog-content/): In the ever-evolving world of digital marketing, businesses are constantly seeking effective strategies to improve their online visibility. One question that often arises is, “how does a blog help SEO?” In this guide, we will delve into the intricate relationship between blogging and Search Engine Optimization (SEO), and how you can leverage it to boost your website’s ranking on search engine result pages (SERPs). Understanding the Connection Between Blogging and SEO   Before we dive into how a blog helps SEO, it’s crucial to understand what SEO is. In simple terms, SEO involves implementing various strategies to make your website […] - [Implementing G4 Google Analytics](https://daviesis.com/implementing-g4-google-analytics/): Some of you might have heard over the last few weeks that Google is changing the way we use Google Analytics with the introduction of G4 Analytics. G4 Analytics is a different tool in many ways then the soon to be phased out Google Universal Analytics, which many of you will be more accustomed to using.   G4 Analytics will of course report the traffic to your website and allow you to monitor where the traffic has come from. The big difference between G4 Analytics and Google UA, the former analyses events in much more detail.  So, those of you […] - [What about Native Advertising?](https://daviesis.com/what-about-native-advertising/):   Have you been thinking of Native Advertising or have they been thinking of you? Have a look at our blog article on native ads so you can see what they are and what they can do… What is Native Advertising? Native advertising is simply paid advertising in a determined media format that is placed on another website, usually in a related field or where your own audience may be.  It is part of the editorial flow, so it sits naturally in the content of the website you are placing on.  Native Advertising is then non-intrusive or non-disruptive advertising.   So […] - [Core Web Vitals Ranking Factor](https://daviesis.com/core-web-vitals-ranking-factor/): New too Google Search Console But Old to SEO Google consistently updates its Algorithm.  Sometimes it’s a big update and sometimes it’s just a small update.  But, updates are part and parcel of Google. Google updates always make hearts flutter no matter if you’re the business owner, SEO professional or website owner.  We have been asked in the last few months quite a lot about Core Web Vitals.  What Are Core Web Vitals? Core Web vitals are a measurement that are now a ranking factor, as of May 2021, with specific factors that influence user experience such as page speed […] - [Some Reasons Why People and Companies Fail At SEO](https://daviesis.com/some-reasons-why-people-and-companies-fail-at-seo/): If you succeed at SEO the rewards are massive, more leads, more sales, more business. But, its not happening for everyone and often the reasons are simple…Here are just simple 11 reasons people fail at SEO… ✔️ Using outdated SEO Strategies – Google updates its Algorithms for organic search, what works in 2015 will not necessarily work in 2021 ✔️ Your Keywords DO NOT Get Enough Search Volume – Are people searching for the keywords that you looking for…don’t guess, check the search volume. Here are some FREE keyword tools that will help… https://ahrefs.com/blog/free-keyword-research-tools/ ✔️ Meta-Descriptions, Tags and Titles not […] - [Cheap SEO?](https://daviesis.com/cheap-seo/): Cheap SEO Never Works If you are looking to improve you’re ranking on Google and get more traffic and business to your business from your website through SEO, one thing that is clear, cheap SEO never works. We understand that trying to save money is important and cashflow is a priority for any business but SEO can not be done on the cheap.   Executing an SEO strategy at £200 a month and at the same time getting the results is tricky to say the least. SEO is a full time job and is extremely time consuming, it involves communication, consulting, […] - [Your Comprehensive Guide to Ecommerce SEO](https://daviesis.com/your-comprehensive-guide-to-ecommerce-seo/): DaviesIs guide to Ecommerce SEO… The number one aim of setting up a website is to sell your products online. But to be able to make as much sales as possible, you need to be more viMeaning of ecommerce SEO sible online. This means that when people search for products that you sell, a link to your website should appear on the first page of the search engine results to get as many people to visit your site as possible. This is what ecommerce SEO is all about. Meaning of ecommerce SEO Ecommerce SEO (search engine optimization) is the process […] - [SEO Basics](https://daviesis.com/seo-basics-simple-steps-to-approach-seo-in-2020/): Simple Steps to Approach SEO in 2020 Most people think that SEO is complicated. It isn’t. It does require study and research and time and effort. But if you just focus on the basics, you will easily be able to create a website that gets ranked. So, let’s look at the simple steps you need to follow to get SEO right in 2020. The Fundamentals of SEO There are 5 simple steps that you need to follow in SEO that will get your website the visibility it needs on searches. Find out what your customers search for. Optimise your website […] - [Generate leads from SEO](https://daviesis.com/generate-leads-from-seo/): Use Your Website to Generate leads from SEO Given the amount of competition in the online business sector, companies face a lack of sales conversions and quality organic traffic. How many times in a day do you search online to find some information? The same thing your potential customers are doing when they are trying to find solutions to their problems. Fortunately, SEO provides you with ways you can significantly increase the number of generated new leads. SEO stands short for search engine optimization and is among the most important terms in digital marketing. It is defined as a practice […] ## Pages - [Ranking Granite Worktop Companies on Google](https://daviesis.com/seo-case-studies/ranking-granite-worktop-companies-on-google/): Ranking Granite Worktop Companies on Google How Daviesis helped local worktop specialists dominate search results and generate consistent inbound leads HomeRanking Granite Worktop Companies on Google When you type “Granite Worktops Northwich” or “Quartz Worktops Cheshire” into Google, chances are you’ll find one of our clients sitting comfortably at the top. That’s no coincidence — it’s the result of years of data-driven SEO, content strategy, and local optimisation work carried out by Daviesis. For over six years, we’ve been helping granite and quartz worktop companies across Cheshire and the North West outperform competitors on Google. From Chester to Macclesfield, from […] - [Helping Niche RECRUITERS GET Clients and Candidates](https://daviesis.com/niche-recruiter-seo/): Home  /  SEO Case Studies  /  Niche Recruiter SEO Case Study Helping Niche RECRUITERS GET Clients and Candidates Book a consultation Proven SEO that gets specialist recruiters to the top of Google and AI Search such as ChatGPT We have consistently got top ranking in the UK for Executive Recruitment, HR Recruitment and many more. Within 3 years we turned a US senior recruitment site into one of the most searched upon sites in the USA. The Problem Niche recruitment agencies face a double challenge: Attracting quality clients who need their specialist services. Reaching the right candidates who aren’t just […] - [Niche Recruiter SEO Case Study](https://daviesis.com/seo-case-studies/niche-recruiter-seo-case-study/): Niche Recruiter SEO Case Study HomeNiche Recruiter SEO Case Study Proven SEO that gets specialist recruiters to the top of Google and AI Search such as ChatGPT Case Study: Winning More Clients and Candidates Through SEO & AI Search The Problem Niche recruitment agencies face a double challenge: Attracting quality clients who need their specialist services. Reaching the right candidates who aren’t just browsing job boards but actively searching for answers. Most agency websites fall short. They act like online brochures — bland service lists that don’t rank well on Google, don’t feature in AI Overviews, and don’t convince either […] - [Daviesis WordPress Website Package](https://daviesis.com/daviesis-wordpress-website-package/): Daviesis WordPress Website Package – £1,500 HomeDaviesis WordPress Website Package – £1,500 - [Hotels](https://daviesis.com/hotels/): Web Build, Optimisation for Hotels HomeWeb Build, Optimisation for Hotels “Direct Bookings, Not Just Beautiful Websites: A New Path for Boutique Hotels to Regain Control” How modern web infrastructure and local SEO can help independent hotels increase bookings, reduce OTA dependency, and future-proof their business. The Boutique Hotel Dilemma Boutique hotels live and die by experience. The atmosphere, the design, the uniqueness — these are what set them apart from the cold, commodified feel of big hotel chains. But when it comes to the online experience, many boutique hotels are losing the plot. Their websites are outdated, slow, and disconnected […] - [How We Helped an Industrial Adhesive Manufacturer 2.5x Their Website Traffic and Rank on Page 1](https://daviesis.com/manufacturer-case-study/): How We Helped an Industrial Adhesive Manufacturer We Helped a Manufacturer 2.5x Their Website Traffic and Rank on Page 1 HomeHow We Helped an Industrial Adhesive Manufacturer 2.5x Their Website Traffic and Rank on Page 1 Client Name: Confidential Manufacturer (Speciality Adhesives) Location: United Kingdom Industry: Industrial Chemicals / Adhesives Business Model: B2B Distribution & Direct OEM Supply Company Age: 40+ years in business This manufacturer produces high-performance adhesive products used in critical applications like automotive assembly, aerospace, and heavy industrial maintenance. They’re a legacy brand—but their digital presence wasn’t keeping up. ⚠️ The Problem Despite having a strong product […] - [Get a Free Design](https://daviesis.com/get-a-design/): Get a FREE Design for Your Website — No Commitments, Just Results If you’re a business owner, you already know this: your website is your first and most important salesperson. And if it isn’t converting, you’re leaving money on the table. At Davieis, we’re offering something rare in today’s digital marketplace: A professionally designed DESIGN for your website — completely free. No obligations. No catch. Yours to keep… Why Are We Doing This? Because we believe in earning your trust, not demanding it. We know that once you see the level of strategy, design, and clarity we bring to the […] - [Seo Baby](https://daviesis.com/kids-and-baby-seo/): HomeSEO Baby Since 2020 we have been working with clients who sell baby and children wear products in helping them improve their rankings, traffic from Google and turn their sales and enquiries We have been helping brands grow and we have been working with these clients year in, year out…. If you are in this sector and starting up or looking to evolve your organic positon on Google and optimise for other platforms, we would love to hear from you. We have proven record in this sector and offer affordable packages that are roadmap for specific results Baby and Children […] - [Home](https://daviesis.com/): Digital Marketing Consultancy We’re not just SEO, we future-proof your brand against Google AI and recession downturns Our Reviews We Build SEO Strategies That Drive Results At DaviesIs, we create high-performance websites designed to generate leads. From SEO and paid media to conversion-driven funnels, we combine strategy and creativity to turn visibility into real business results. More clicks, more leads, more success — it all starts with the right digital strategy. We Are a Digital Marketing Consultancy for Ambitious Businesses At DaviesIs, we help SMEs to leading corporate finance houses unlock the full potential of their websites. Our clients have […] - [Tell us what you think](https://daviesis.com/tell-us-what-you-think/) - [Our Websites](https://daviesis.com/our-website/): Just some of the websites we have built this year     - [Headless Website](https://daviesis.com/headless-website/): Faster, Improved SEO, More Security Many clients want a faster, more secure and better ranked on Google website.  Getting the loading speed correct with heavy no-access to the data-base Shopify or Squarespace sites can be a challenge.  It can even be a challenge with WordPress. In mid 2022, we were approached by one of our clients to rebuild their website.   They wanted a quicker site that would help them rank better on Google.   The design they gave us though came with heavy animation.  Not the type of thing that generates quick loading websites. So, we built a website […] - [Enquiry](https://daviesis.com/enquiry/) - [Native Advertising Agency](https://daviesis.com/native-advertising/): Thinking of Going Native? We help companies, businesses and brands with their native advertising so they can be found in the publications where their customers are waiting. Are you looking to start a Native Advertising campaign, looking to discuss one or even have one moving at the moment and want to run through it?    Then book a time with one of our people to discuss and see what we can do to help We have been in business since November 2012 The right publications means the right customers for you… All of our clients have one thing in common, […] - [SEO Assessment](https://daviesis.com/seo-assessment-2/) - [SEO Assessment](https://daviesis.com/seo-assessment/): Looking to Improve Your SEO and Get More Clicks, Clients and Customers via Your Website?   We can help, we will give you a full SEO breakdown of what your website is doing on Google, where your traffic is coming from and where you’re ranking. More importantly we will tell you where and how to improve. It’s all FREE and with no obligations, walk you through it at your connivence and provide a written report. All you gotta do is send us information on your website, read the report and listen…then implement if you want results First thing… Pick a […] - [SEO Macclesfield](https://daviesis.com/seo-macclesfield/): Doing SEO in Macclesfield since 2012 We started the business in 2012 in the market town of Macclesfield in Cheshire. It was a simple decision in being located in Macclesfield, the founder Matt Davies was born and lived in the town at the time.Initially the business was run from Matt’s kitchen and then moved to an office location in the town. Daviesis went to London in 2014, we maintained a Macclesfield presence and more importantly we were and still are doing SEO for clients in Macclesfield. Macclesfield is not just any location to us, it’s where we were born as […] - [HTML Sitemap](https://daviesis.com/html-sitemap/) - [SEO for Private Schools](https://daviesis.com/seo-for-private-schools/): Short Case Study in SEO For Education and Digital Marketing for Private Schools The first sector we ever worked in and the first business we had as a client was in the private education sector, this was Macclesfield Tutorial College in October 2012 and they are still a client today, being December 2020 of writing. Macclesfield Tutorial College is a private tutorial college offering full time courses in GCSEs and A-Levels but they also have a private examination centre as well. From an SEO perspective this was a competitive market not too easy and not too tough as the brief […] - [Sell Your Agency](https://daviesis.com/sell-your-agency/): If you have a Digital Marketing Agency, SEO Agency, Creative Agency or a business in the Advertising and Communications Sector, we would be happy to hear from you… ….as we are looking to buy and expand. We are looking to buy and invest in the Digital Marketing and Advertising sector despite BREXIT, despite Covid19 because we believe in the market and believe fervently in the Digital Marketing area and quite frankly, we love what we do. We want to work with and invest in other Agencies as the sector grows over time. DaviesIs has been in business since 2012. We […] - [SEO Agency FAQ](https://daviesis.com/seo-agency-faq/): Facts and Questions on DaviesIs SEO Agency SEO Agency FAQ What Is SEO? We are asked this quite a lot from potential clients, SEO is short for Search Engine Optimisation or Search Engine Optimization if you are from across the Atlantic.  SEO is improving your websites exposure and visibility in the Search Engines organically for keywords and phrases and making your website compliant with the search engines. What type of projects do you do SEO on? Varies, we work across sectors, we focus on 2 factors.. The client, there objectives, what do they want and what are they looking for, […] - [SEO for Manufacturing](https://daviesis.com/seo-for-manufacturing/): SEO Strategy: Why is it Important for a Manufacturing Company Website? Manufacturing companies have been the kings in the business chains ever since. However, with the sprouting competition, inevitable technological advancements, and competitive marketing investment, the manufacturing companies are now in a tight competition. This also means that there will be an immense influx of manufacturers for different products online. And in order to be on top of the chain, incorporating SEO should be mandatory on your manufacturing company website. In this article, we’ll breakdown as to why is SEO important to your Manufacturing company website. The Right SEO Strategy […] - [SEO.Agency](https://daviesis.com/seo-agency/): DaviesIs SEO Agency We Get RESULTS and Judged on Results UK SEO AGENCY, established SEO Agency since 2012 DaviesIs SEO Agency has a proven record in a variation of sectors across the UK, USA and mainland Europe and we are results focused in Search Engine Optimisation SEO. An SEO Agency we look to establish what your goals are and what your trying to achieve, we predominately work with clients nationally, sometimes globally and occasionally locally in a range of markets and sectors. We are hired by our clients to do one thing primarily, to get them more leads and sales […] - [SEO Case Studies](https://daviesis.com/seo-case-studies/):   We have been in business since 2012 and have been doing SEO ever since.   As a result we have worked with close to 100 websites from this period in one shape or another and have acquired results in SEO in different sectors. This page outlines some of our work and some of the success we have had.  All our work follows the guidelines set with SEO by Google and can strictly be called white hat SEO and we and our clients have survived many Google updates in that time. We will be adding to this page with more case […] - [SEO For Solicitors](https://daviesis.com/seo-for-law-firms/): We Do SEO For Solicitors, Barristers and Law Firms… …Across the UK and we not focused on a particular area of the legal sector. If you are looking for SEO or to generate leads please don’t hesitate to contact us and in the mean time, please find some tips below… The idea behind search engine optimization (SEO) is simple enough; Maximise your online presence using tried and true techniques to rank high in search engine results pages. Ensuring good quality SEO involves things such as creating the right content to having the proper website structure. As important as SEO for […] - [Our Packages](https://daviesis.com/our-packages/): Our Packages We not the cheapest SEO Agency out there but we certainly not the most expensive. The packages below will give you an idea of what we charge, please note we do offer bespoke packages. Technical SEO £1,500 one off Implement SEO audit recommendations Enhance page-to-page schema for Google Search Optimize for AI Mode, AI Overviews, and AI Search Estimated timeline: 3 months Book Now SEO Development Package £600 per month Actively improve ranking on Google Search, AI Mode, AI Overviews, and AI Search Execute technical SEO enhancements for better crawlability and performance Align content strategy (with client-approved content) […] - [Contact](https://daviesis.com/contact/) - [SEO Consultancy](https://daviesis.com/seo-consultancy-uk/): SEO Consultancy Tailored to You Speak to an SEO Consultant Bespoke SEO with SEO Consultancy Services Not every business wants an agency to take over their SEO. Some prefer expert guidance, a clear strategy, and the ability to stay hands-on. That’s where DaviesIs SEO Consultancy comes in. We work with clients across industries who need a bespoke approach. Whether you have an in-house marketing team or want to manage SEO yourself, we’ll design a tailored plan to fit your goals and your market. Our consultancy model gives you the expertise and support you need to improve your search rankings, without […] - [Blog](https://daviesis.com/blog/) - [SEO Tips](https://daviesis.com/seo-tips/): Over the next few months, we’ll be sharing SEO tips, news, and views. You can learn more about SEO and how it can benefit your business.   Please sign up to stay up to date with the latest search trends and digital marketing news. Back to Home - [Resources Page](https://daviesis.com/resources-page/): Resource of other recommended pages and websites outside of this website Web Designers Directory - [Ecommerce SEO](https://daviesis.com/ecommerce-seo-babycare-seo-casestudy/): Babycare SEO Casestudy SEO for babysocks? A short SEO case study on how we ranked and improved the sales of Ecommerce website in the babycare sector We don’t normally focus on Ecommerce SEO, there is no reason for this but our business has grown predominately from doing client SEO in other sectors. However in 2019 we did take on an Ecommerce client, in July 2019. The company in question sold Baby Socks and predominately relied on spending in Social Media via Facebook to sell their products. After being approached to doing the work, with the client wanting to get more […] - [Book A Consultation](https://daviesis.com/book-a-consultation/): Lets Talk At Daviesis we do Revenue SEO Then put your details below, the book an SEO consultation and lets see if we can help - [SEO for Recruitment Agencies](https://daviesis.com/seo-for-recruitment-agencies/): We Have Been Doing SEO For Recruiters Since 2015 The recruitment sector is one of the one sector we are familiar with having been doing SEO in the recruitment industry since 2015. We have worked with Recruitment Agencies who have recruited in finance, hr, executive, tech to property. Recruitment has been an industry we have consistently got results from and continue to do so to this very day . When doing SEO, Recruitment Agencies need to be clear on the objectives from the ranking they will obtain and the traffic they will get…   We have worked with a number […] - [SEO for Interior Design](https://daviesis.com/seo-for-interior-design/): SEO for Interior Design: We worked with an interior designer in Cheshire. Besides interior design, they also specialized in curtain making. They were an established business for over 40 years. However, they lacked having organic traffic online. There were definitely areas where they could elevate their digital presence online through reputable UK SEO agency. Building digital presence online is not easy. It’s like a tree branch diagram consisting of different branches each having its own significance. The main issue with this business was they did not focus on SEO interior design. We emphasized on building their digital presence through SEO […] - [SEO For RFID](https://daviesis.com/seo-for-rfid-companies/): SEO for RFID Manufacturing and Consultants   We focus on business-to-business SEO predominately and as you will find out from our website, we cover a few markets and sectors. One of the markets I never expected to work in was RFID. In early 2019 we were approached by an RFID company to improve their leads and more importantly the organic traffic from Google, basically get them ranked higher for their customers. The initial ranking of the RFID company was good, with 25 page 1’s and in a year, we improved that ranking to 95 page 1s and got there organic […] - [SEO For Private Equity](https://daviesis.com/seo-for-private-equity/): What Makes SEO For Private Equity Firms Important Finding and securing deals is a cutthroat aspect of private equity. There’s a lot of competition, and you have to stand out from it. If you don’t have a marketing strategy or SEO private equity plan in place, you’re going to fall behind the competition. An SEO strategy is essential for any business, but it becomes more critical for such a competitive field. Why SEO For Private Equity Firms is Important If you want to discuss the above in more detail or discuss you firms ranking in Google, please don’t hesitate in […] - [SEO Briefing Period](https://daviesis.com/seo-briefing-period/): SEO Briefing Period — The Starting Point for B2B SEO Success At DaviesIs, our SEO onboarding process is designed to deliver long-term success for B2B businesses. Every campaign starts with a free SEO Briefing Period — a hands-on, strategic phase that ensures your goals and our expertise align before any optimisation work begins. 1 Step 1: Initial Enquiry — Goal Alignment and Fit Every successful SEO campaign begins with clarity. During this initial stage, we assess: Your business goals — leads, traffic, conversions and visibility Whether our SEO consultancy is the right fit for your needs This is about building […] - [A UK Search Marketing Specialists](https://daviesis.com/about/): We provide Digital Marketing and SEO Services, helping to increase the visibility of our clients online and generate leads for businesses About DaviesIs Founded by Matthew Davies in 2012, DaviesIs has grown a reputation for SEO and Digital Marketing by delivering bespoke packages for situations needed and results for clients in competitive markets. Digital Strategy Over the years online marketing and advertising has simply grown and when we started as a business in 2012 it was fundamental to generating leads and interest but NOW Digital Marketing is a must for any organisation.  The digital strategy that is implemented can dictate […] - [Privacy Policy](https://daviesis.com/privacy-policy/): Who we are Our website address is: https://daviesis.com. What personal data we collect and why we collect it Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the […] [comment]: # (Generated by Hostinger Tools Plugin)